< OCCULT LOGIC - Gran Fury: The Art of Activism During the...
 Gran Fury: The Art of Activism

During the 1980’s a group of activists began ACT UP: a diverse and non partisan group united in anger and committed to direct action to end the AIDS crisis.
They essentially took the idea of a corporate Identity and turned it on its head: Using a uniform typeface, a typographic style, set of colors and a way of handing imagery to create a graphic identity for their activist movement.
Like their corporate counterparts, every piece of propaganda was unified under a single visual language, giving a relatively small movement unity, impact, and recognition to their cause as well as the tools for their  followers to spread a cohesive message (that was always set in Futura).

With thanks to Commune.
An expansive gallery of the work of Gran Fury is available online at the New York Public Library.

Gran Fury: The Art of Activism

During the 1980’s a group of activists began ACT UP: a diverse and non partisan group united in anger and committed to direct action to end the AIDS crisis.

They essentially took the idea of a corporate Identity and turned it on its head: Using a uniform typeface, a typographic style, set of colors and a way of handing imagery to create a graphic identity for their activist movement.

Like their corporate counterparts, every piece of propaganda was unified under a single visual language, giving a relatively small movement unity, impact, and recognition to their cause as well as the tools for their  followers to spread a cohesive message (that was always set in Futura).

With thanks to Commune.

An expansive gallery of the work of Gran Fury is available online at the New York Public Library.

70 ♥ / 1 December, 2012
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